Cookies Policy

You can change your personal cookie perferences at any point, by clicking the button below:

Last updated: May 2026

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve performance, and (with your permission) support analytics and marketing.

We also use similar technologies such as local storage where appropriate.

2. How we use cookies

We use the following categories of cookies:

Strictly Necessary (Always Active)

Required for the website to function (e.g. checkout, security, login).
These cannot be switched off.

Preferences / Functional (Consent may be required)

Remember your settings and improve your experience.

Statistics / Analytics (Consent required)

Help us understand how visitors use our website so we can improve it.

Marketing / Tracking (Consent required)

Used to deliver relevant adverts and measure campaign performance.

3. How we obtain your consent

When you first visit our website:

You will see a cookie banner
You can:
- Accept all cookies
- Reject non-essential cookies
- Manage preferences by category

Non-essential cookies (Analytics & Marketing) are only set after you provide consent, in line with PECR.

You can update your choices anytime via the “Cookie settings” link in the footer.

4. Cookies we use

A) Strictly Necessary Cookies

These cookies are essential for you to use our website and services.

Cookie name	Purpose	Expiry	Provider
PHPSESSID	Maintains user session (login/basket).	Session	First-party
form_key	Security (prevents fraudulent requests).	Session	First-party
guest-view	Links guest orders to users.	Session	First-party
login_redirect	Redirects user after login.	Session	First-party
mage-messages	Stores system messages.	Session	First-party
mage-cache-storage	Improves performance via caching.	Session	First-party
mage-cache-sessid	Supports cache lifecycle.	Session	First-party
private_content_version	Prevents incorrect caching of personal content.	Persistent	First-party
section_data_ids	Stores checkout / wishlist data.	Persistent	First-party
add_to_cart	Keeps items in your basket.	Session	First-party
X-Magento-Vary	Ensures correct page content delivery.	Session	First-party
mg_dnt	Enforces cookie preference settings.	Session	First-party
pr-cookie-consent	Stores consent preferences.	Session	First-party
pr-cookie-consent-id	Stores consent record ID.	Session	First-party
pr-cookie-notice-status	Tracks banner display status.	Session	First-party
user_allowed_save_cookie	Stores consent preferences.	365 days	First-party
__stripe_mid / __stripe_sid	Payment fraud prevention and security.	30 mins–365 days	Third-party (Stripe)
ts / ts_c / enforce_policy / l7_az / nsid	Secure PayPal transactions and fraud prevention.	Session–1 year	Third-party (PayPal)
__cf_bm	Bot detection and security.	1 day	Third-party

These cookies do not require consent.

B) Preferences / Functional Cookies

These help personalise your experience but are not strictly required.

Cookie name	Purpose	Expiry
persistent_shopping_cart	Restores your shopping basket.	Persistent
mage-translation-storage	Saves language/display preferences.	1 day
mage-translation-file-version	Supports multilingual functionality.	1 day
store	Remembers preferred store view.	Persistent
recently_viewed_*	Displays recently viewed products.	Persistent

These may require consent depending on how they are used.

C) Statistics / Analytics Cookies (Consent Required)

These cookies help us analyse website usage and improve performance.

Cookie name	Purpose	Expiry	Provider
_ga, ga*	Distinguishes users (Google Analytics).	2 years	Google
_gid	Tracks user sessions.	1 day	Google
_gat	Manages request rate.	1 day	Google
_uetvid / _uetsid	Microsoft Ads analytics.	Session–13 months	Microsoft
MUID / MC1	Microsoft analytics cookies.	7 days–1 year	Microsoft
_clck / _clsk	User behaviour tracking (Clarity).	1 day–1 year	Microsoft
searchReport-log	Tracks search behaviour.	Session	First-party
__reviewsio_tracking	Tracks interactions with reviews.	30 days	Reviews.io

These are only set after consent.

D) Marketing / Tracking Cookies (Consent Required)

These cookies track browsing behaviour to deliver relevant ads and measure effectiveness.

Cookie name	Purpose	Expiry	Provider
___kla_id	Identifies users for email/SMS marketing.	2 years	Klaviyo
_fbp / fr / fbc	Meta advertising and tracking.	90 days	Meta
MUID (ads context)	Cross-site ad tracking.	1 year	Microsoft
SRM_B	Advertising via Bing Ads.	1 year	Microsoft
VISITOR_INFO1_LIVE / YSC	YouTube tracking and video interaction.	Session–6 months	YouTube
__gcl_au	Tracks ad conversions (Google Ads).	90 days	Google
__rdt_uuid	Reddit advertising tracking.	89 days	Reddit
__reviewsio_marketing	Remarketing campaigns.	90 days	Reviews.io
apt.uid	Tracks browsing behaviour for ad targeting.	365 days	Third-party
Klaviyo tracking cookies	Behavioural analytics & personalisation.	Persistent	Klaviyo

These are only set with your consent.

5. Third-party cookies

Some cookies are set by third-party services such as:

Google (Analytics, Ads, YouTube)
Meta (Facebook / Instagram)
Microsoft (Clarity, Ads)
Klaviyo (marketing automation)
Stripe / PayPal (payments)

These providers may process your data as independent controllers. Please refer to their privacy policies for further information.

6. Managing your preferences

You can control cookies by:

Using our cookie banner/settings tool
Adjusting your browser settings:
- Chrome
- Firefox
- Safari
- Edge

You can:

Delete existing cookies
Block future cookies
Receive alerts before cookies are set

Disabling strictly necessary cookies may prevent the website from functioning correctly.

7. Changes to this policy

We regularly review and update this policy to reflect changes in law, technology, and our services.

8. Contact us

If you have any questions about cookies or your data:

[email protected]
24 Milber Trading Estate, Newton Abbot, Devon, TQ12 4SG
0333 577 0404